Bachelor of Business Administration in Marketing:

Mission

The Mission of the Bachelor of Business Administration (BBA) in Marketing is to provide exposure to skills and careers in the growing fields of consumer sales, organizational sales, sales management, product management, marketing research, promotion and media planning, retail/wholesale management, buying or purchasing and customer service management while providing for flexibility for support in additional areas. In addtion, students will demonstrate competencies in marketing promotion, channels of distribution, consumer behavior, marketing of services, and marketing policy and strategy.

BBA in Marketing:

This program prepares graduates for careers in consumer or organizational sales and sales management, product management, marketing research, promotion and media planning, retail/wholesale management, buying or purchasing and customer service management. These careers are found at all levels of distribution (both domestic and international), as well as in non-profit organizations and government entities. In addition, students will demonstrates competencies in marketing promotion, personal selling and sales management, channels of distribution, research, retailing, consumer behavior, marketing of services and marketing policy and strategy.

Career opportunities in this field include:

• Account Manager
• Sales Manager
• Brand Manager
• Marketing/Sales Representative
• Merchandising Manager
• Assistant Product Manager
• Merchandising/Advertising Specialist

B.B.A In Marketing Degree Plan

COURSE INFORMATION:

MKT 306 - Marketing

This study of marketing principles emphasizes all functional areas and institutions of marketing including channels, promotion, consumer behavior, pricing, and retailing. Marketing research, industrial buying and international implications are also covered.

MKT 366 - Marketing Promotion

This course provides an analysis of the promotion networks of business firms to external publics. Emphasis is on enabling students to appraise the effectiveness of marketing tools and their social and economic significance.

MKT 367 - Personal Selling and Sales Management

Principles of personal selling, including methods, problems, and duties of salespeople are featured in this course. In addition, coverage is given to the overall management of the selling effort including the coordination, planning, control, and organization of the sales force.

MKT 386 - Marketing Channels of Distribution

This course provides a study of the industrial aspects of marketing which includes physical distribution, industrial selling, purchasing, warehousing and wholesaling, and how efficiently each is integrated into the system. Value added industrial buying processes and government marketing are included.

MKT 436 - Marketing Research

Techniques of marketing research, research design, analysis and interpretation of marketing data, questionnaire building, and sampling methods are studied in the course.

MKT 445 - Retail Management

This is a survey course dealing with managerial principles and practices of retail operation, including store location and layout, promotion, services, and inventory control.

MKT 467 - Global Consumer Behavior

In this course, students develop a comprehensive understanding of the consumer buying process and the important psychological and sociological variables which influence and motivate the consumer at domestic and global levels.

MKT 489 - Independent Study

Individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies.

MKT 492 - Marketing Policy and Strategy

This course is devoted to strategy determination and problems of marketing decision-making. It includes intensive study of the influence of the consumer, product planning, channels of distribution, promotion and pricing policies as applied to student theses on developing a new business.