Master of Science in Marketing:
Mission
The Mission of the MS Marketing Program is to provide quality academic and practical learning experiences to equip students with the knowledge to apply the marketing concepts and theories of marketing management, business-to-business (B2B), marketing, international marketing, and marketing research in a variety of organizations (e.g., businesses and not-for-profit organizations). The MS Marketing program is designed to meet the needs of students in order to prepare them for higher level positions in marketing as well as for students who wish to pursue post-masters graduate programs.
The Master of Science in Marketing program offers students from business and non-business backgrounds with an opportunity to develop expertise in the art and science of business marketing. Students complete 30-36 hours of graduate courses depending on their backgrounds.
Admission Requirements
Program Format
Thirty-six hours of graduate credit are required for students without undergraduate preparation in marketing. However, students with appropriate previous coursework can waive one or both of the foundation courses.
| Foundation Study in Marketing and Management - 6 hours | |
|---|---|
These 2 pre-requisite courses can be waived for students with appropriate undergraduate coursework. |
|
| Course Number | Description |
| 1) Mkt 501 | Marketing Environment |
| 2) Mgt 501 | Operations and Organizations |
| Support Coursework Outside of Marketing - 6 hours | |
|---|---|
| Course Number | Description |
| Fin 501 | Finance for Decision Makers - OR - |
| Fin 504 | Financial Management (Students with an undergraduate course in financial management should complete Fin 504) |
| Mgt 585 | Management Skills Development |
| Advanced Breadth in Marketing Management - 15 hours | |
|---|---|
| Course Number | Description |
| Mkt 521 | Marketing Management |
| Mkt 571 | Business-to-Business Marketing |
| Mkt 572 | Seminar in Marketing Research |
| Mkt 586 | International Marketing |
| Mgt 527 | Strategic Management (taken last semester) |
| Research Component - 3 hours | |
|---|---|
| Course Number | Description |
| BA 595 | Applied Business Research |
| Specialized Courses in Marketing - 6 hours (choose 2) | |
|---|---|
| Course Number | Description |
| Mkt 568 | Advertising and Promotion |
| Mkt 573 | Internet Marketing |
| Mkt 597 | Topics in Marketing |
Other graduate courses may be approved by the Director of Graduate Programs In Business and Technology, provided the student has a minimum of six courses (18sh) in Marketing.
For program specific questions please contact:MSM@tamu-commerce.edu
